Business Planning

Business Planning for Artists Pt.1

February 01, 2018

What is my product?

In order to write a business plan for any business, you have to know what your product is. The trouble for artists is that our products vary, sometimes from day to day. So we often turn to planning around our image because it changes less frequently (usually). You might meticulously choose repetitious clothing, colors and accessories to become visually consistent. However, this is only important if your goal is to become an icon and future Halloween costume.

Your product is not your image, it is your art. Your photographs, your lyrics, your music, your paintings, your drawings...your art

So, sit down and write down all the finished pieces of art that you have. Sprawl them out in front of you and observe them. If, like me, you are a singer/songwriter then make some scratch tracks and listen to your finished works. What lyrics stand out to you? Catch phrases in your songwriting? Make notes on everything you observe.

That is what you are selling and it is worth buying. 

Now you can start planning how to sell it.

New Artistry

why the term, "starving artist," is a trap

December 23, 2017

"If you are a starving artist, you are doing it wrong."
- Lina Iris Viktor, painter

I don't know who started the meme, "A musician: someone who puts $5,000 worth of gear into a $500 car to drive 100 miles to a $50 gig" but it needs to go away. The industry is saturated with false expectations like this.

American Idol, America's Got Talent and The Voice, etc., have set a cultural expectation that this is the way to succeed as a musician and artist; that being TV famous for a few minutes is the definition of success. "This is my last chance" seems to be the anthem for artists on these shows.

Spotify and Pandora, etc., have made it easy for fans to discover new music, but people seem convinced that they are the death of music sales. No one talks about how these apps can help in the fight against illegal downloading or how to use them to succeed.

In truth, artists in our culture are taught that they are already defeated and their only hope is a record deal. But this just isn't true anymore.

Technology has not only made it possible to "do it yourself" but it makes it possible for artists of various fields to join forces and succeed. You are not alone and that fact is not dependent on a record label with millions of dollars to invest in an artist they mold to their standards.

Do you want to succeed as an artist? Are you tired of being charged more than you can afford to learn "big secrets" from so called guru's and still feel clueless after their webinars?

Follow my blog and join me on my journey to share what I have learned and continue to learn in my own career as a singer/songwriter and consultant for small businesses. Start thinking outside the box with me.

Follow @kellyannmusic on Instagram, Twitter and Facebook.

Getting Started

What are we investing in?

August 28, 2017

There are so many options and resources out there to help us succeed, especially with the online business trend. As an artist, these are exciting times. However, asking how much to invest in your art can be overwhelming. Which resource should I invest in?

Stop for a second.
The first question you should be answering is, "what are you investing in?"

Like all business endeavors, artists need a business plan in order to succeed. What are you most passionate about? What do you love most about art? What encourages you? What discourages you? What are you going to do if your idea fails? What other avenues can you think of? What do you have to do to make your goals become reality?

We have to have specific goals and a plan before we can move forward, to ensure a return on our investment. Especially because we are investing in ourselves.

Poor investment in sustainable artistry happens because we don't know what we are investing in.

Follow and comment below to discover how to make your art a wise investment. Follow @kellyannmusic on Instagram, Twitter and Facebook.

*Comment below and I'll share some resources.

Photo by Angelina Litvin

Cultural Context

Did you know that MOST pop music is written by one of two songwriters?

August 21, 2017

I shared this video on Facebook, but I had to share it here too:

I knew a lot of the facts addressed in this video, except that two songwriters write most of our pop music today. This blew my mind! Of all the songwriters out there, record companies are relying on two?! This is just fuel to my fire.

The internet has provided ways for us to be sustainable artists and to reinvent creativity for new generations, so let's get started!! Join me on this journey to change artistry forever. Follow me on Instagram, Facebook and Twitter: @kellyannmusic to learn more!

We need to lead our industry back to creativity

Getting Started

Under Pressure

August 14, 2017

One of the hardest things about being a sustainable artist is that people often expect too much of me. 

I am a web designer, marketing and advertising manager, graphic designer, booking agent, PR manager, songwriter, musician, and I am expected to be a sound engineer, producer, and videographer too. I practice my own arrangements of cover songs, write my own music, design my own business cards and banners and album covers. I spend hours practicing my instruments and exercising my vocal chords. But it's never enough.

I need quality YouTube videos, Facebook, Twitter, Instagram, a killer website, a constant flow of fresh material to share, and more in order to succeed! The pressure is too much.

Technology may have made things easier, but where we fail is in thinking that we have to do it all by ourselves. One of my favorite growing trends right now is the online business. Why? Because it not only opens doors for me to succeed as a sustainable artist, but because it is encouraging others to create companies that can help me in ways that I can afford. It is creating a community so that artists and marketing and graphic design and PR can work together. So I can finally be enough. You can finally be enough. Because we can be in this together. The pressure is off!

We are no longer bound to getting a record deal. We can choose our own level of success. We have options. Again, we are the leaders in our industry. So where are you going to lead it?

Join me on this journey to change artistry forever. Share your stories and experiences in the comments and follow @kellyannmusic on Twitter, Facebook and Instagram.

New Artistry

Stop it

July 31, 2017

Do you feel stuck? Like you're wasting your life at your "day job"? Feel like you are suffocating your creativity and it is suffocating you? Feel like America's Got Talent or American Idol is your only chance to do what you love?

No really, stop it. The only limit you have is yourself.

These standards in our industry are not all true. Popular music has been mastered by puppeteers too long.

I'm here to tell you there is a world of options out there for you. I'm here to call you out because you have something unique to offer through your art. I'm here, especially, to tell you that the world needs what you have to offer. However, it may take some time to find your niche. It will take hard work to succeed and it will probably lead you to some failures before you find that perfect idea to realize. You will get discouraged. Just remember, we all have a purpose to serve in artistry and they are all equally beautiful. Fame is not the only way and TV is not the only way to fame.

It's time to step up and take our industry back.

Join me on this journey to change artistry forever. Follow @kellyannmusic on Twitter, Facebook and Instagram.

You won't believe what I discovered about artistry

July 24, 2017

The problem is me/us/artists. 

With so many talented singer/songwriters out there, I thought the market too saturated for me to succeed. All I could think was, "I don't have enough support," I can't afford it," and "I'm not good enough." I'd try one thing and if it didn't show results I was right back where I started: discouraged.  

My fellow artists, change starts with us. 

It's not about how many fans we have or how much money it makes us. It's about what we have to offer. Art is meant to move, be relatable, to express what others cannot express. Art connects people that way. Our industry should be based on this, but we have handed it over on a silver platter in an effort to "make it big." 

The only way to change things is for us to change it. We are the leaders in our industryThere is not one way to succeed that we should be giving up so easily. We are creative people who could come up with thousands of ways to make a living with our art. If we want those ways to succeed, we have to start valuing them. 

It's time we discover who we are and embrace it together. 

Join me on this journey to change artistry forever. Follow @kellyannmusic on Twitter, Facebook and Instagram.

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